About 6 months ago I posted on how the honeymoon was over for Blippy and Swipely. Today, I checked in to see if anything had changed. It looks to me like things are getting worse. Just as we found out at Audioo that people were not all too interested in sharing voicemails, it seems that people are also not interested in sharing their credit card transactions. The good news for us was that we didn’t raise $10M to find this out.
Expect a big pivot from these 2 startups soon. I’m sure they’ll find a way to make it work but I don’t think it’s going to be from the public sharing of your credit card transactions. Look to companies like Pose to find a solid business model in this space.