I recently sat down for a series of short videos as part of the docstoc videos’ expert speaker series. For those of you not familiar with docstoc, it’s the premier resource for small business with thousands of legal docs, videos, and other resources useful for any entrepreneur that starting / running a business. Be sure to check them out. Among other things, we use Docstoc to embed all legal docs (license agreement, terms of service, etc.) across each of our sites. I’m a big fan of the service.
The expert series videos we created are around 1 to 2 minutes each, and cover a variety of topics from accounting basics to networking, to SEO. Above I’ve linked to one about networking, a topic that’s a personal favorite to me. If you’re interested in watching them all, go here, or follow the links below to any one of the individual videos. Enjoy!
This is post is part of a new series of planned posts on “Networking”.
As a startup founder, I try and attend only one “full day” conference per year (if you’re in tech, try TechCrunch Disrupt) and to attend networking events that occur only during the evenings, for no more that 2 hours at a time, and no more than one evening per month. Go into all events with a mission of who to “seek and destroy” – i.e. who at the event you have not met before, need to meet, and have and “ask” prepared for those that you will meet. e.g. A good ask for an experienced auto industry exec might be ” would you mind intro-ing me to a few of the top auto-parts supplies for my new website which sells European tailpipes”.
IMPORTANT – When you’re at a conference or other networking event for that matter, try your best to avoid talking to people you already know or those that you can otherwise presume (even if you’re wrong) in the first one minute of meeting them will provide little to no value. Get in, connect with the folks you need to meet, and get out. Another general tip that works well for me is that I try and avoid, at all costs, having to sit in a room and be talked to by a panel or a speaker – i.e. for any event you go to, the impact is made in the connections.
Skip the lectures, presentations, panels, and pitches and go straight for the networking session. Spend 1.5 hours at the network session at most, seek & destroy, and get out. To avoid the time wasting panel discussions, you can even show up at the end of a panel just to approach the panelists. If you absolutely must sit listen to someones speech / panel session, simply catch the online video version on your own time.
Lastly, bring tons of business cards and for everyone you talk to, even if it’s only for a brief minute, be sure to get their business card. Stop at nothing until you get their contact info. A conversation with someone at a networking event where you don’t get their contact info is like a wasted moment in the life of an entrepreneur.
In the next post in this series, I’ll provide a few tips on what to do with the business cards you collect. Special thanks to Chris Seckler for encouraging me to publish this series.
Ryan Born is CEO at AudioMicro Inc., a VC backed digital content licensing conglomerate operating 3+ online brands. He was an investor in and VP of Finance for WireImage (Acquired by Getty Images in '07 for $208M) and is presently an angel investor in 2 startups - NewCondosOnline & InternetMarketingInc. He serves on the board of directors of the Los Angeles Venture Association & speaks at events on topics including Entrepreneurship, SEO, Fundraising, & Finance. Learn More.
