Blippy.com, the darling of Silicon Valley, having raised a Series B round of $11.2M just 4 months ago, seems to be going through a rough patch these days. US Traffic on the site (as measured by compete.com) has waned significantly over the past 3 months to what I would call “tiny little, barely funded startup levels”. They’ve been live about 6 months and Blippy’s traffic to date peaked in April 2010 right around the time they were caught up in a privacy leak scandal in which the full credit card number of users were found in Google’s search index cache.
So what will Blippy do to regain it’s momentum? I’m predicting a massive display ad campaign / press circuit / viral campaign tour in the coming months. Regardless, the site has certainly not seemed to take off like a rocket. Perhaps people really don’t want to share their credit card transactions publicly and that a real time stream of purchases is not going to win the social shopping space?
UPDATE: This post was drafted 8/3/2010 around 2pm PST. At 5pm the same day, Blippy made a nice PR move and released a funny 404 page that got great viral coverage. These guys certainly have a good sense of humor. I guess from now on I’ll have to publish posts as they are written because even a one day delay can spoil a scoop.
- Blippy Has Pretty Much The Best 404 Page Ever. What Does It Mean? (techcrunch.com)
- Blippy Issues, Resolutions, Plan (blippy.com)
- The Saga of Blippy, or Why There Is No Cure For Stupid (infosecurity.us)