Is the honeymoon over for @blippy? @pud, perhaps it’s time to buy some new users?

by Ryan on August 4, 2010, the darling of Silicon Valley, having raised a Series B round of $11.2M just 4 months ago, seems to be going through a rough patch these days. US Traffic on the site (as measured by has waned significantly over the past 3 months to what I would call “tiny little, barely funded startup levels”. They’ve been live about 6 months and Blippy’s traffic to date peaked in April 2010 right around the time they were caught up in a privacy leak scandal in which the full credit card number of users were found in Google’s search index cache.

So what will Blippy do to regain it’s momentum? I’m predicting a massive display ad campaign / press circuit / viral campaign tour in the coming months. Regardless, the site has certainly not seemed to take off like a rocket. Perhaps people really don’t want to share their credit card transactions publicly and that a real time stream of purchases is not going to win the social shopping space?

UPDATE: This post was drafted 8/3/2010 around 2pm PST. At 5pm the same day, Blippy made a nice PR move and released a funny 404 page that got great viral coverage. These guys certainly have a good sense of humor. I guess from now on I’ll have to publish posts as they are written because even a one day delay can spoil a scoop.

Posted via email from Ryan Born

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{ 2 trackbacks }

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{ 1 comment }

1 Francisco Ramos 08.04.10 at 9:22 PM

I signed up for blippy and all I got was a bunch of strangers asking me about my purchases. It seems that this concept can only work if well known celebrities or public figures share their purchases. Otherwise it is pretty disappointing.

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