From the category archives:

Photography

Podcast Interview – Life After Business

by Ryan on July 24, 2018

I recently connected with fellow entrepreneur Ryan Tansom for an interview on his podcast, Life After Business, to talk about my entrepreneurial journey – the failures, the successes, fundraising, changing business models, finding your stride, and more.  You can listen to the full discussion here:

https://lifeafterbusinesscom.castos.com/episodes/-16085

and here’s a nice summary (copy / pasted from the GEXP Collaborative Life After Business website):

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The co-founder of HAAWK, Inc. Ryan Born joins me for today’s episode. Before HAAWK, Ryan was the founder and CEO of AudioMicro, Inc. AudioMicro was a media rights management company. Its most successful venture was AdRev. Ryan explains what that service was and why he felt it worked.

We take the journey with Ryan through AudioMicro’s beginnings, the pivots, the changes in the media rights industry, and what life was like after AudioMicro changed owners. This episode is a great example of the struggle and the hustle many entrepreneurs face on a daily basis.

What you will learn about:

  • Ryan’s early career as a CPA.
  • His time with WireImage and what it taught him.
  • The only two things that generate wealth.
  • The changes in the media rights industry.
  • The problems Ryan saw with the system.
  • How AudioMicro and microstock changed the system.
  • How Ryan raised the capital for AudioMicro.
  • The mistakes he made early on in the business.
  • Ryan’s advice for building an effective pitch.
  • Why EBITDA is important and not important at the same time.
  • Other factors that buyers look at during a sale.
  • Why you need to break even as soon as possible.
  • The struggles AudioMicro had in the beginning.
  • The list of avenues AudioMicro tried that didn’t work.
  • Why you need to choose your investors wisely.
  • How AdRev worked.
  • Why Ryan didn’t hire an investment banker for his sale of AudioMicro.
  • The indicators that it was time to sell.
  • The dance Ryan and his investors did to get offers.
  • How getting the best offer is like playing poker.
  • The benefit of having a knowledgeable team around you.
  • What happened after AudioMicro sold.
  • The beginnings of HAAWK.
  • The thing Ryan is doing differently with HAAWK.
  • Ryan’s parting words for the audience.

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Every Day I Try and Get Rejected

by Ryan on April 12, 2011

Jack Welch and Suzy Welch Photo

Being an entrepreneur isn’t easy.  You get rejected a lot.  Whether it’s trying to chase down a new customer, pitching investors, recruiting new content providers, sending cold emails / cold calls to partners, journalists, and colleagues, there are just so many times when you’ll be rejected.  Rejection itself can take many forms.  A more polite rejection would be a terse “No thank you” response or the more frequent no reply.  Sometimes it takes on the more harsh form of  “Go f@ck yourself” or some variation thereof.

It’s certainly common to take a rejection as an indication of failure, and it’s the fear of failure that serves one of the primary reasons that people shun away from starting a business, engaging in a new relationship, or otherwise “hanging out their shingle”.  It’s this exact fear of failure that so that often prevents good people from being entrepreneurial.  They’re afraid of the daily moments of rejection that come along with creating something new and / or working for oneself.

To make it as an entrepreneur, YOU HAVE TO LEARN TO EMBRACE REJECTION.

I’m lucky in that somewhere along the road I developed thick skin.  Perhaps it was growing up with an older brother or maybe it’s something I just picked up along the road.  Wherever I got it from, I learned to embrace and welcome rejection.  Rejection started happening to me so often that instead of letting it get to me, I decided that I should use it as a motivator.  Allow me to give an example…

Back in late 2004 I wanted to be a photographer.  At the time I was working for the world’s largest celebrity photo agency, WireImage, as Controller.  But I wanted to do more than just crunch numbers, I wanted to shoot celebrity events.  Because I’m a CPA, it’s often overlooked that I’m creative.  Somehow the CPA designation (which took me just 2 years to get) overshadows the fact that I majored in Art History in college (w/ a minor in Studio Art) and that I’ve been studying and creating art (oil paintings, sculpture) since I was 10, and have received a number of awards and displayed in national museums. Nevertheless, when I asked the assignment desk at WireImage if I could shoot, they rejected me.

Instead of letting this rejection get to me, I used it as a motivator. I went out and found events that the desk wasn’t already covering.  At the time, no one was shooting book signings.  My first book signing was with Jack Welch, the former CEO of GE.  I went to Borders on Wall St, just down the block from my apartment in NYC.  I bought Jack’s new book and got in line for an autograph.  When I got to the front of the line not only did Jack sign the book for me, but he also let me take a few quick photos of him and his wife Suzy. Following the event, I showed the pics to the assignment desk that had rejected me, and they agreed that because I was the exclusive photographer at the event, I could load them to WireImage.

The images were quickly picked up by 60 Minutes who was in the process of doing an interview with Jack.  It’s the image you see at the beginning of this post.  I went on to photograph hundreds of events over a 3.5 year period and it got to the point where I’d routinely be requested by publicists to cover and in certain circumstances I even had better access than WireImage’s own staffers.

It’s in these moments of rejection that you can truly learn and grow.  That’s why EVERY DAY I TRY AND GET REJECTED.  I push the limits as much as I can and do things that have a high likelihood of rejection.  I enjoy the challenge of a rejection and I use rejection as a motivator.  When I get rejected, instead of feeling sorry for myself, I actually feel sorry for the person that rejected me and I yearn to change their opinion or otherwise win over their business.

Related Articles:

This post from Ben Horowitz (of Andreessen Horowitz) on CEO psychology

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