The Emory U Lecture – Every Business School Needs an Internet Marketing Course

by Ryan on October 7, 2010

On Monday, I had the privilege of guest lecturing in two entrepreneurship classes at Emory University’s Goizeuta Business School. Here’s video from the first lecture.  It’s about 1 hour and 20 minutes.  Please pardon the funky camera angle…

And if you’re still awake, here is the video from the first 30 minutes of the 2nd lecture, before the camera ran out of battery life…

During the 2 classes, when I polled the audience, here’s a run down of what they wanted to learn more about:

1.  Adwords / Paid Search – How’s it work?

2.  Monetizing a site with Ads, is tough, what other ways are there to monetize?

3.  How do you come up with good ideas?

4.  How to gain technical expertise – e.g. how the internet, search, and websites work?

5.  Social Me Me Media!  How do you use it to your advantage?

6.  How has a background in accounting helped?

7.  How to get started with a business.  What are the first steps?

8.  How can you attract customers and content providers?

9.  How much does it cost to make an iPhone app?

10.  How to keep content providers happy in the early stages of a business?

What stuck out the most from the experience was how interested the students are in learning about “How to Get Website Traffic“, a topic which I’ve blogged about here before.  This leaded me to believe that every business school should have a class on internet marketing, as an overwhelming majority of the discussion became geared towards paid search, organic SEO, and social media.

Another interesting discovery occurred when I asked the class “How many of you are on Twitter?“, to which only 1 student out of a classroom of around 40, raised their hand.  I’m not sure whether this indicates that Twitter has either (A) a lot of room to grow or (B) it’s peaked. I’m inclined to vote for (B).  When I asked the class “How many of you are on Facebook?”, the entire room nodded in acknowledgement.

During the discussion I provided a list of free resources to help get them started, including TechCrunch, This Week In, and my favorite entrepreneurial / VC blog, BothSidesOfTheTable.

Since the lecture, I’ve had a number of students follow up with me seeking advice.  I’m very excited by the opportunity to give back to the community by helping them get their businesses off the ground and on the right track. Thanks to Andrea Hershatter for allowing me the opportunity to speak to her class.  I am truly honored to have been a part of their business school experience.  It’s the least that I could do to give back the the institution that has help me so much in my own career.

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OMFG – Today I’m Lecturing @EmoryUniversity the #7 Ranked B-School in the US

by Ryan on October 4, 2010

emory Goizueta Business school logo

Later today I have the privilege of guest lecturing in the Entrepreneurship and New Venture Management class at my alma mater, Emory University, where the undergraduate business school presently ranks #7 in the country.

Sometimes I wonder, if I had to go back and apply to college today, whether or not I’d even be accepted to Emory.  The school has been climbing the rankings year after year and the admissions process is no doubt harder than ever.

What’s funny about today is that I’m not entirely sure what I’ll be discussing in the two lectures.  I’ve pretty much got free reign to discuss anything.   But forget what I want to talk about…what will the students want to hear about?

To answer this question, I’m trying to imagine myself back in business school and what would be the ideal lecture – i.e. now that I’m 10 years out of school, what would do I know now that I wish I’d known then?

The following quick list comes to mind:

1.    You have to have thick skin, patience, and determination in order to survive. Business is hard.

2.    Nothing happens fast; however, things eventually do happen – i.e. progress is not noticeable in one day, one week, or even one-month intervals.  It really takes about 90 days to show measurable progress and more even noticeable progress is made in 6 month, one year, and multi-year intervals.

3.    Since progress does not happen overnight, a major contributor to success in business is your ability to hang in there for the long haul.  As cliché as it may sound, the longer you stay in business the better.  There’s little such thing as a quick in and out, especially in today’s environment. Persistence is key.

4.    Financial Success in the real world is not just about intelligence.  What’s more important (aside from luck and timing) are salesmanship and connections.  The ability to market oneself is what often makes the difference between not having a job and having a job that pays well.  College grades and raw intelligence alone will only get you so far in the business world.  Communication skills, a knack for networking, and persistence will take you much further.

After jotting down these “fartherly” tips, I ultimately came to the notion that if I were an undergraduate business student today, I wouldn’t want to hear someone preach to me about how I should act.  Instead, I would want to hear someone talk about topics that I was genuinely interested in.

So how am I supposed to know what these students are genuinely interested in?  Take a survey, that’s how…

I’ve prepared a fairly comprehensive slide deck complete with the usual background info, how to secure funding, elements of a pitch deck, how to size up the competition, market size analysis, and many more; however, to better nail down the items to focus on in the lecture, I decided that I should poll the class at the beginning of the discussion to find out what they’d like to hear about.

I’m hoping that through polling, I’ll get some good solid feedback to help guide the discussion towards a meaningful place and that we’ll just skip over the slides / topics that are of little interest to the class.  This should be an interesting experiment.  If you’re a college student and you happen to be reading this post (the readership on this blog is massive – wink wink), then I’d love to get your thoughts.  Which topics that are of interest to you?  What would you want to learn about in an entrepreneurship class? Please leave your input in the comments section below.

Later this week, I’ll post video of the lecture here.  Stay tuned until then and wish me luck…

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Back of the Envelope: How to Estimate the Annual Revenues of Any Private Company

by Ryan on September 15, 2010

estimate revenue

Have you ever wondered how much money a particular company makes? Perhaps you just wanted to know their annual sales?   The only problem was, the company was small (i.e. not publicly traded) so there’s no public financial information available on them.   So how do you calculate their revenues?

I created a simple, back of the envelope (i.e. quick and dirty), mathematical calculation that accurately estimates the revenue of pretty much any public / private company, large or small. It’s certainly possible that I’m not the first to come up with this calc, but for now, I’ll take the credit for it. Here’s how it works:

ANNUAL REVENUE = NUMBER OF EMPLOYEES X $100,000

That’s it!  It’s that simple.  Now let me briefly explain the logic behind this one.  The average American makes a little over $40,000 per year.  The costs of an employee to an employer is about 1.25x their base salary.  The additional 25% comes from payroll taxes, health insurance, worker’s comp insurance, office space for them to sit in, etc.  Therefore, the employer must bring in $50,000 ($40,000 x 1.25) for every employee in the company.  Because most companies have a gross profit of 50% or so, this means that in order to stay in business, the average company must have $100,000 in revenue for every employee in their company (($100k x 50%) – $50k) = $0 or Break Even).  The companies with more than $100k in sales per employee are more profitable (e.g. GOOG) than those that don’t (e.g. pretty much every startup company on the planet that takes VC / Angel money).

We so often hear about how well a company is doing based on their press releases, speaking engagements by their founders, etc.; however, no one ever wants to tell you exactly how much money their company makes. The next time you want to know how much revenue someone’s company is doing, don’t just ask them point blank. Instead, simply ask them how many employees they have. Every CEO will tell you how many employees they have. If they won’t tell you, just ask one of their employees how many people work in the company.  Once you have that number, simply multiply it by $100k, and you now have a quick and dirty (and in my experience, highly accurate) estimate of their annual sales.

A word of caution on startups…If the company is a startup, you can pretty much rest assured that they are doing way less than $100k per employee.  For now, assuming the company has a business model where they actually sell something), take their number of employees and multiply by $50k instead of $100k to arrive at the annual revenue estimate.  In a later post, I’ll explain how you can more accurately nail down the exact revenues of a cash burning startup. In addition, I plan to explain how to accurately estimate a startup’s market cap (i.e. how much the company is worth) in a calculation just as simple as the one you’ve read about here today.

UPDATE: I’ve been reading in the comments about how the calc needs to be adjusted upwards / downwards depending on the industry (Duh!  It’s a “back of the envelope” ESTIMATE, hence the title of this post!).  Therefore, I’ve come up with a simple adjustment such that it works for nearly any industry.  The revised formula is  as follows:

ANNUAL REVENUE = NUMBER OF EMPLOYEES X AVERAGE SALARY OF AN EMPLOYEE IN YOUR INDUSTRY X 2.5

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A Review of the New Digg; The Tech Pundits Are Wrong

by Ryan on August 26, 2010

Digg 404 Error

Digg recently released a new version of it’s site. Users are immediately asked upon sign in to import Facebook, Twitter, and Google friends. We’ve got 25,000+ Twitter followers at AudioMicro and Digg keeps throwing a this 404 error. The site’s homepage presently can’t be accessed. I’m sure they’ll get it up and running soon, but for the time being it looks like the migration has not gone as smoothly as planned.

The tech pundits are writing about how bad the new Digg is and how it’s the end for Digg’s power users.  After spending 5 minutes on the site, I think that they are DEAD WRONG.  Digg power users will still control the site because all of their followers have been migrated over and the new default homepage for logged in users is the “My News” Feed, which the power users will certainly still control for the majority of folks on Digg, as these are the accounts with the most followers.  Therefore, when the power users Digg something, it will still show up in the feeds of a great number of Digg users to be dugg up and these stories will ultimately make their way to the “Top News” page as in the past.  The smartest move Digg made in this migration, though, was to the keep the Digg homepage, for non-logged in users, as a stream of the “Top News” stories.  Here’s why…

The power users who control Digg will digg a story and have it show in the “My News” feed all of their followers.  Once their followers Digg, the stories will begin to appear in the “Top News” stream, which is the default homepage for any non-logged in user.  The non-logged in users are the ones who visit the Digg homepage and actually click through to the articles, rather than the power users and their followers.  Most the traffic that Digg actually sends to external sites comes from casual homepage browsers who actually click on links.  Because there is little to no change for these folks (aka the “lurkers”), the redesign will not hurt Digg in any way.  The only way that Digg could have hurt itself with the redesign would have been to  change it’s homepage for non-logged in users (e.g. to something like that of Facebook – i.e. an informational welcome / parking page).  Because they didn’t go this route and kept the homepage for non-logged in users as the “Top News” tab, I think the redesign will have no negative effect on Digg.  Will the changes have a positive effect?  We’ll have to wait and see.

Posted via email from Ryan Born

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The Curse of Lane Kiffin

by Ryan on August 14, 2010

lane kiffin tiger woods knoxville billboard curse

DISCLAIMER: If you attended USC, please don’t be offended by this post. It’s really not your fault.

Before we head into the 2010 college football season, I just have to get a prediction out of the way, one that’s been on my mind for a while now. I’m hereby predicting a 20 year curse on the University of Southern California brought on by their hiring of Lane Kiffin as head coach. During the next 20 years, USC WILL NOT WIN ANOTHER NATIONAL TITLE. I’ll even go on to say that during this 20 year period THEY WILL HAVE A LOSING BOWL GAME RECORD, regardless of how long Lane Kiffin sticks around.

For a little backstory, Lane Kiffin coached the Oakland Raiders for a little over one season with an overall record of 5-15 as an NFL coach.  He was fired from the Raiders and even called a “flat our liar” by Raiders owner Al Davis.  He went on to sign a 6 year deal to coach the University of Tennessee Volunteers, taking over for the legendary Phillip Fulmer (the Vols were the 1998 National Champ under Fulmer). Before UT’s season even started, Lane was talking trash about SEC powerhouse Florida and their well respected coach Urban Meyer.  In 2009, Lane coached the Vols to a mediocre 7 -6 season.  To show his pride and dedication to the University, Lane even named his son “Knox“, after UT’s home city, Knoxville.

At the conclusion of the 2009 season, 5 years before the expiration of his contract, Lane turned his back on the city for which he named his son after and resigned from Tennessee to take the head coaching job at USC, which was vacant after Pete Caroll took a position with the Seattle Seahawks.  This is the move (dissing Tennessee for USC) that I truly believe will bring about the 20 year curse of Lane Kiffin, during which time the USC Trojans will not win another national championship and have a losing bowl game record.

Soon after Kiffin arrived at USC, his curse went into full effect as the Trojans were banned from postseason play for 2 years due to recruiting violations from the Reggie Bush / Pete Carroll days.  More recently, and this certainly won’t be the last controversy he causes, Kiffin went behind the back of Titans coach Jeff Fisher, one of the most respected head coaches in the NFL, to illegally recruit an offensive coordinator and he’s now being sued for it.  USC fans, good luck with your new coach. I predict that it’s going to be a tough couple of decades under the curse of Lane Kiffin.

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