SESAC Music Group Swoops in to Acquire HAAWK

HAAWK Lands at SESAC Music Group

(New York, NY – October 22, 2024) – SESAC Music Group announced today its acquisition of HAAWK, a media software and services company specializing in copyright management and monetization for independent music, film, television, and video catalogs.

HAAWK (Helping All Assets With Knowledge) provides full-service administration of YouTube’s Content ID system and Facebook’s Rights Manager platforms (including Instagram), serving a broad range of record labels, publishers, and music rightsholder clients. HAAWK will operate alongside Audio Salad as part of the artist and label distribution services segment of SESAC Music Group’s Music Services division. 

“This is truly a dream come true. HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms. By partnering with SESAC Music Group, we’re opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients,” said Ryan Born, Founder & CEO of HAAWK.

“HAAWK’s mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide,” shared John Josephson, Chairman and CEO of SESAC Music Group.

“We’re thrilled to welcome HAAWK to our Music Services portfolio, enhancing our comprehensive asset management and royalty collection services for independent labels and publishers globally,” added Malcolm Hawker, COO of SESAC Music Group.

HAAWK’s headquarters will remain in Los Angeles under the leadership of Ryan Born, who founded the company in 2017. The company has earned repeated recognitions on the Inc. 5000 and Deloitte Fast 500 rankings for its rapid growth in media and technology.

SESAC Music Group is a global, multi-line music company that provides a wide range of data, technology and services to publishers, songwriters, composers, and creators across every corner of the music industry. With its four divisions including Performing Rights, Music Services, Audiovisual Music, and Church Resources, SESAC Music Group drives efficiency in licensing for music users and is home to a wide array of world-class music companies. Learn more at sesacmusicgroup.com.

HAAWK, Inc. is a media software and services company specializing in managing and monetizing the copyrights of independent music, film, television, and video catalogs. The company provides copyright monitoring and monetization tools to assist creators in maximizing earnings on YouTube, Facebook, Instagram, TikTok and other UGC platforms.  Signature services include best-in-class YouTube Content ID and Facebook Rights Manager administration, SaaS products for independent video creators to legally and affordably access micro-sync music, publishing administration, and digital music distribution. HAAWK’s roster of clients includes independent music producers, record labels, publishers, songwriters, composers, TV/film studios and production music libraries.